Towerbank and the Student Support Centre

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Towerbank and the Student Support Centre

Post by Bob Jefferson » 31 Mar 2009, 18:05

I am surprised and angry at a letter I received from the HT at Towerbank School yesterday. Here is the text in full:
Dear Parents and Carers

We are often asked at the school to advise on book and study programmes to support our children's education. Many schools have already sent out information from The Student Support Centre, a company which provides help to those parents who would like to offer their children a home based complement to their schoolwork in Maths, English and Reading.

I have been asked to distribute information on behalf of The Student Support Centre and having reviewed the service they provide, feel it may be of interest to you and of benefit to your children.

Although neither I nor the school actively endorse the service, I do feel you might like to know the service is available and to decide if you would like further information.

I would appreciate it if you would return the slip to your child's class teacher no later than Thursday morning of this week. The Student Support Centre, not the school, will arrange any further contact.

Yours sincerely

(signed by HT)

PS. It would be helpful if you could return the reply slip whether you are interested or not, so that the school is aware that you have seen the leaflet. Thank you.


The italics, emboldening and underlining are all in the original letter, which is written on official school stationery.

The form, which parents are being asked to complete, whether or not they are interested, asks for the name of the parent/guardian, address and telephone number, the names of the child/children, their ages and the school they attend. There are further reminders to return the form to school tomorrow.

I have a big problem with this and I have already made a complaint to the Education Department. Here are some of the reasons why:
  • 1. I don't feel that it is appropriate for the school to be promoting a private company in this fashion.
    2. I expect the school to educate my children to an appropriate level. That's what I pay taxes for. Is the school admitting that it isn't up to the job?
    3. Is there a financial inducement for the school to promote the services of this company? Answer - what do you think?
    4. There are other local, well-established companies offering classes in Maths and English, notably Kumon at Portobello Library. Why should The Student Support Centre be given a commercial advantage in this way? What about local tutors who may lose business as a result?
    5. This is a real hard sell. Why is it so important that parents return the form the very next day, whether they are interested or not? Because, I assume, the school is paid for each returned form and because the company wants your details for its database. Even if you are not interested at this stage, they aren't going to give up and you can expect telephone calls and junk mail.
I googled the company and within minutes had found that I wasn't alone in my concerns. Here are some quotes from other parents:
Someone told me their material is v,v expensive! We had letters about them too at our school. But we were told if we sent them back in (even if you didn't want any further information), the school would get commission. So I did.
We had that letter at dd's school also with the covering letter from the head. I think it's just a clever advertising ploy.

My friend sent it back saying she'd be interested in further information but then had a phone call from one of their sales reps giving it the hard sell - and yes it was very expensive.
In my opinion The Student Support Centre are the worst company I have ever dealt with. I had been thinking of getting extra tuition for my son for a while and found a flyer in his book bag. It sounded good so I gave them a call. We arranged a meeting at my house where the teacher/salesman proceeded to give both my son and I 4 hours of hard sell. He bombarded me with statistics and charts, gave my son an assessment and made me feel guilty if I refused to take out a contract.

At the time I was a single parent, vulnerable and worried about my 6yr old and signed up to help him with his schoolwork as I believed it was a reputable company.

I received the pack consisting of a box of videos, some workbooks and a chart. The pack arrived 1 week after the cooling off period!!!!. The videos were very boring and my son struggled with the work, as the initial assessment that was given to him was so much easier. So not only was his confidence level low at school, he also lost confidence at home and started calling himself 'thick'.

Enough was enough, we stuck it out for 3 months to see if it would improve and I decided to write a letter explaining the situation.

Cutting a long story short it took me 3 extremely stressful years and a warning to issue proceedings in Court to get out of the contract.
It looks like they make you take out a credit agreement before you even get the material so you are stuffed as there would seem to be no way of cancelling it. You can get very good workbooks cheaply from any good bookshop for much less money.
I filled in the form (no obligation obviously!) and now I get calls from them plugging their wares, probably every 6 months. I've told them a couple of times now that I'm more than happy with the boys' education now and don't need them but it doesn't put them off calling.
There's a lot more of this, but you get the picture.

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Re: Towerbank and the Student Support Centre

Post by BeachBum » 31 Mar 2009, 19:15

Bob Jefferson wrote:I have a big problem with this and I have already made a complaint to the Education Department.
It will be interesting to see what the Children and Families Department at CEC make of it. Please do report back when you get a reply from one of the minions of Gillan Tee.

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Post by Bob Jefferson » 31 Mar 2009, 20:04

This was issued by Brighton & Hove in 2005:
From:Head of Quality, Standards and Leadership To: Headteachers of all schools

Ref: SE/44/05 Action: For information only
Contact: Janette Karklins, Assistant Director Quality, Standards and Leadership Address: Room 311, King's House
Tel: 01273 293514 Fax: 01273 293599

Repeat Warning - The Student Support Centre

Many headteachers have been approached by the above organisation and asked to send out a letter to their parents about home/school support. The company then makes a payment to the school.

What headteachers may not be aware of are the proposed charges for this support. In one case a parent/guardian has been charged nearly £2,000 for the support. The sales representatives are highly persuasive and parents/guardians may incur unnecessary expense.

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Post by Bob Jefferson » 31 Mar 2009, 20:14

And now it would appear that the Council has been complicit in this shady deal:
4 March 2009

Dear Parents,

Please be aware the information from the Student Support Centre is a commercial product. The company asked the Authority for the opportunity to contact parents and this was approved by the City of Edinburgh Council.

As stated in my covering letter we do not endorse this service in any way.

We apologise for confusion or any upset caused by the Student Support Centre material and we shall inform the Company and the Children & Families Department of our Authority of your thoughts.

Yours Faithfully,

Ms C Kyle
Head Teacher
Bruntsfield Primary School
This beggars belief. What hope do I have with my complaint now when the Council have approved the deal in the first place!

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Post by Bob Jefferson » 31 Mar 2009, 21:18

Sales Consultants

Company: The Student Support Centre

Location: Edinburgh

Salary: OTE £30K

Due to our continued success we require self-employed people, prepared to visit families, by pre-arranged appointment, to present our unique educational programme. No "cold calling" required. High earnings (OTE 30K) can be achieved after successful completion of a comprehensive in house training course. Ongoing support is also provided. Ring Tom on 0800 13 22 77 The Student Support Centre Ltd Email: info@scotland-student-support.co.uk www.student-support.co.uk

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Post by Bob Jefferson » 31 Mar 2009, 21:59

One more thing. My daughter, who is 8, was very upset when we told her that we would not be returning the form. After all, her class teacher had expressly requested that the forms should be returned the following day. How do we begin to explain to her the cynical marketing ploy that is behind this? Or the kickback to the Education Department that may or may not justify the deal?

"You have a value as part of a database, which we are being duped by the school on the authority of the Council to trade in return for financial gain. Indirectly, this may possibly benefit your education, or at least help to avoid the necessity to raise taxes which are unpopular with the electorate."

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Post by BeachBum » 31 Mar 2009, 22:29

5 posts on this matter in the space of a few hours.

This seems to be a bit of an issue for you "Bob Jefferson".

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Post by Bob Jefferson » 31 Mar 2009, 22:31

I haven't even started.

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Post by Porty » 31 Mar 2009, 23:14

Bob you raised a lot of questions and highlighted some issues regarding the SSC, an outfit I hadn't heard of until now. You ask "why should the SSC be given a commercial adnantage over kumon"- I think I have an answer and its pretty simple: they thought of a clever way of reaching their target market and were able to deliver it. They earned their commercial advantage.

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Post by Bob Jefferson » 01 Apr 2009, 07:32

I would expect that as a businessman you might see this from a different perspective. SSC haven't earned anything. They have bought a commercial advantage and the Council, it would seem, are now in the business of effectively selling personal details of parents to enable companies like SSC to construct databases of potential customers. Not only this, but it has been done in an underhand and dishonest manner using the authority and trust we, and our children, place in the teaching staff.

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Post by Bob Jefferson » 01 Apr 2009, 09:10

I'm surprised too at this extract from a meeting of Broughton High School Parent Council on 20 January 2009:
Study Support – Barry Baker

The representative, of this Perth based Organisation, provided the meeting with an overview presentation of their Product – a DVD based English and Mathematics revision / consolidation tool for use in the home, which encourages / mandates parental involvement. It was agreed, at the meeting, that it could be of benefit to some of the pupils, and understood that their Product Leaflet could be distributed to each pupil at no overhead for the school staff. On that basis Barry Baker was asked to proceed in liaison with the Head Teacher.
Is this the same company? I get enough junk mail. I don't expect to find it in my child's school bag. Why are sales reps allowed at these meetings? They must regard parent councils as a real soft touch.

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Post by Pal of Porty » 01 Apr 2009, 09:13

I am very annoyed by it and dumbfounded that it has the support of this particular Head Teacher. The company is doing nothing more than bribing the school to gain direct access to their target market by means of the returned slips database.

The Council holds the position of teachers as sancrosanct and has a very clear distinction between teaching and non-teaching activities yet here they are peddling a learning service that is not always conducted by Teachers.

It is worse than the PE teachers supporting the sponsorship of McDonalds. 8)
Justice delayed is justice denied.

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Post by Bob Jefferson » 01 Apr 2009, 09:35

Porty wrote:You ask "why should the SSC be given a commercial advantage over kumon"
Not over Kumon specifically, I don't think they should be allowed to buy a commercial advantage, full-stop. There is a Kumon class based in the library and run by a former teacher but I'm aware that it's part of a world-wide operation. We have used its services in the past and had specific reasons for doing so at the time.

I spoke to the woman who runs the local class and she was surprised that the school was promoting SSC. She had tried unsuccessfully in the past to use the school to distribute flyers and had been told categorically that the Education Department could not be seen to favour one company over another, which she was happy to accept. Unless the price was right, it would now seem.

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Post by Bob Jefferson » 01 Apr 2009, 09:51

Pal of Porty wrote:I am very annoyed by it and dumbfounded that it has the support of this particular Head Teacher.
I think the interesting question is whether individual HTs had any choice in the matter. How much pressure was brought to bear by the Head of Schools? What exactly is the financial arrangement? I'm assuming that there must be something in it for the schools or why would they go along with this?

I hope to have some answers soon.

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Post by Porty » 01 Apr 2009, 09:54

Woah- slow dowm Bob you've got ants in your pants or the digital equivalent!
Bob Jefferson wrote:I would expect that as a businessman you might see this from a different perspective. SSC haven't earned anything. They have bought a commercial advantage and the Council, it would seem, are now in the business of effectively selling personal details of parents to enable companies like SSC to construct databases of potential customers.
SSC have come up with a process that secures them good leads and I presume it is cost effective. That's what earning a commercial advantage is. They will have that advantage until some other company comes along ans mimics their approach. Their presentation and materials must have been good enough to merit the introduction of their service to the school community by the council. I admire the skill involved in doing so and credit is due to whomever thought of it. You seem very annoyed at the council/education department. As far as I can see they have made an introduction to non-curricular learning/support service, that's all they.ve done. They didn't pass over a single name and address.

Bob Jefferson wrote:Not only this, but it has been done in an underhand and dishonest manner using the authority and trust we, and our children, place in the teaching staff.
I've read the Head Teachers' letter again, could you point out where it is underhand and dishonest?

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Post by mr magnolia » 01 Apr 2009, 10:05

You seem very annoyed at the council/education department. As far as I can see they have made an introduction to non-curricular learning/support service, that's all they've done. They didn't pass over a single name and address.
They did however use the trust between school / parents / teachers and children to put pressure on us to make a response that would hand over all of that information. You know yourself you get many many bits of paper from school that need filling in, and giving the school what it asks for easily becomes a non-thinking response. Bobs point re informing an 8yr old child why they have to be the one to stand up in class and say 'no - I'm not giving you that piece of paper because my dad says so' is a key issue.

The school / council could easily have agreed only to distribute an information flyer, much as they do for other commercial activities.
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Post by Porty » 01 Apr 2009, 10:06

Bob Jefferson wrote:
Porty wrote:You ask "why should the SSC be given a commercial advantage over kumon"
I spoke to the woman who runs the local class and she was surprised that the school was promoting SSC. She had tried unsuccessfully in the past to use the school to distribute flyers and had been told categorically that the Education Department could not be seen to favour one company over another, which she was happy to accept. Unless the price was right, it would now seem.
Not necessarily. Kumon Woman sounds like she acted alone in approaching the school asking them to hand out leaflets. Even PFANS failed to do that. It sounds like SSC have started at the top with a sleek (it)presentation and a reward system for the cash strapped council. Who try as they may still have significant literacy and numeracy problems.

So they offer the council a potential solution and some money to boot. Not in exchange for endorsement or a database but merely for creating awareness. It would be portrayed as a Win:Win situation and its hard to argue against it. Legally I believe council's are allowed to sell certain data but that is not the case here.

BTW just like the council I am not endorsing the SSC programme. I don't know anything about it. i do know that I have one child whom I must have spent £2,000- ££3,000 on a really good tutor for English and she failed her Higher. I have another that I didn't spend a penny on and that was an A Band 1 pass- go figure.
Last edited by Porty on 01 Apr 2009, 10:25, edited 1 time in total.

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Post by Bob Jefferson » 01 Apr 2009, 10:10

And I have now had confirmation from one of the other schools who distributed these letters that they are paid for each returned form. No wonder they are so keen to get them returned the very next day. The school concerned received a large number of complaints from parents and admitted that the exercise was "more trouble than it was worth."

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Post by Porty » 01 Apr 2009, 10:17

mr magnolia wrote: They did however use the trust between school / parents / teachers and children to put pressure on us to make a response that would hand over all of that information. You know yourself you get many many bits of paper from school that need filling in, and giving the school what it asks for easily becomes a non-thinking response. Bobs point re informing an 8yr old child why they have to be the one to stand up in class and say 'no - I'm not giving you that piece of paper because my dad says so' is a key issue.
Surely using trust has got to be a good thing. I'm genuinely struggling with the supposed angst of any 8 year old who forgets to take a slip back to school. I imagine the teacher wouldn't blink unless it was homework. Parents have a right to say no and surely that could be done on the slip in question without giving any more detail than "so and so's dad". Or you could look up the address and telephone number ofthe school bully and put her parents details down!
mr magnolia wrote:The school / council could easily have agreed only to distribute an information flyer, much as they do for other commercial activities.
I totally agree. However, SSC came up with a process that persuaded them to go further. There is no abuse of trust, crime or dishonesty here at least in terms of lead generation.

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Post by seanie » 01 Apr 2009, 10:18

The reply slip that's supposed to be returned, whether you are interested or not, is a TSSC leaflet and is for the stated use of TSSC. Parents are being encouraged to supply information to a third party, regardless of whether they're interested in the services offered.

Given that, any commercial relationship between this company and the LA/schools should be disclosed.

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Post by Porty » 01 Apr 2009, 10:23

Bob Jefferson wrote: The school concerned received a large number of complaints from parents and admitted that the exercise was "more trouble than it was worth."
I'm not surprised at that all. It would be interesting to learn whether SSC have the same view? It will depend entirely on cost/benefit.

I don't see this being a sustainable commercial advantage, even although there is no actual "tricks" involved, it certanly feels like it.

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Post by Porty » 01 Apr 2009, 10:24

seanie wrote:The reply slip that's supposed to be returned, whether you are interested or not, is a TSSC leaflet and is for the stated use of TSSC. Parents are being encouraged to supply information to a third party, regardless of whether they're interested in the services offered.

Given that, any commercial relationship between this company and the LA/schools should be disclosed.
Clearly.

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Post by Bob Jefferson » 01 Apr 2009, 10:26

What do you think the commercial value of a returned form is in this instance? 50p? 25p?

Whatever the school hopes to make from this dodgy venture, I'm prepared to bake cakes to the same value.

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Post by Porty » 01 Apr 2009, 10:29

No idea but I'd rather the council sold my details than eat one of your cakes.

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Post by seanie » 01 Apr 2009, 10:31

The glossy, high quality TSSC leaflet also says the following;
As you will see from the attached letter, your Headteacher has looked at our service and feels that this may be of interest to you. We only request that you send back the reply slip, whether you are interested or not, so that the school is aware that you have seen this leaflet.
Which displays an almost psychic understanding of the contents of the letter accompanying the leaflet. And again the encouragement to return the slip whether you are interested or not.

Just so the school's aware that the leaflet's been seen of course.

No other reason.

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Post by Porty » 01 Apr 2009, 10:35

I'd be gobsmacked if SSC didn't provide a pro-forma of the letter, which the headie may have tweaked. As for the "return policy" - is it devious, clever or transparent?

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Post by Bob Jefferson » 01 Apr 2009, 10:38

I'm guessing that the company supplies the HT with a pro-forma letter to use. She carefully covers herself with the phrase 'although neither I nor the school actively endorse the service' but goes on to say that she has reviewed the service and feels that it may be of benefit to our children'. That sounds like an endorsement to me and, coming from the HT, that carries a lot of weight.

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Post by Porty » 01 Apr 2009, 10:47

Bob Jefferson wrote:I'm guessing that the company supplies the HT with a pro-forma letter to use. She carefully covers herself with the phrase 'although neither I nor the school actively endorse the service' but goes on to say that she has reviewed the service and feels that it may be of benefit to our children'. .
So much better than "we in no way endorse this company or its services"- don't you think?

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Post by Bob Jefferson » 01 Apr 2009, 10:51

Quite simply, it's a scam and parents are being used.

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Post by Porty » 01 Apr 2009, 11:16

What specifically is a scam?

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Post by Bob Jefferson » 01 Apr 2009, 11:30

I wonder what is meant by 'no financial implications'?

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Post by Porty » 01 Apr 2009, 11:44

Will it alter your view if no remuneration is payable to the council? It would be fairly unusual to have a scam where no money is involved.

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Post by Bob Jefferson » 01 Apr 2009, 11:50

My understanding is that remuneration is payable to the individual schools concerned, so it's still a scam in my book.

If neither the Council nor the schools concerned gained a financial advantage then it wouldn't be a scam but they would still be promoting a commercial company at the expense of others and for no discernible reason.

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Post by Bob Jefferson » 01 Apr 2009, 12:36

Want to know how my complaint is going?
Frances

Thanks, but I am not convinced that there are 'no financial implications'. I spoke with someone from another Edinburgh Primary School this morning and she told me that the school was paid for each returned form. I would be obliged if you could ask John Fraser if he is aware of this arrangment. Can he confirm that although there is no direct financial gain to City of Edinburgh Council, there is a mechanism whereby individual schools are rewarded financially for assisting this company in compiling its database of potential parent customers?

Regards

Bob Jefferson
And the reply?
Dear Mr Jefferson,

I have forwarded your concerns to John Fraser, Head Of Schools.

Unfortunately, Mr Fraser is going on annual leave, though has assured me the issues you raise will be investigated upon his return.

I hope this is of assistance.

Frances

Frances Smith, Advice and Conciliation Officer
Business level 1.2, Waverley Court
4 East Market Street
Edinburgh, EH8 8BG

Tel: 0131 469 3233 Fax: 0131 529 6212
Frances.Smith@edinburgh.gov.uk

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Post by Porty » 01 Apr 2009, 13:34

Bob Jefferson wrote:My understanding is that remuneration is payable to the individual schools concerned, so it's still a scam in my book.
It a funny sort of scam where a body gets paid for doing something they normally do for free!!

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